Bakugan Battle Brawlers bewitch Bel Air boys

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    Like Mighty Beanz, FistFul of Power and Webkinz, my son discovered this latest craze at school. Some of his friends in 4th grade showed up with tiny plastic marbles that pop into monster shapes when they’re rolled across magnetic cards. Now he’s begging for jobs to do around the house so that he can earn enough to buy more $12 packs of cards and monsters. They’re like a cross between Pokemon and Transformers if you’re up on your boy toys. There is some math involved, which is nice. They have to add up the three digit numbers on the cards with the three digit numbers printed on the toys to figure out who wins a battle. A week ago Toys R Us in Bel Air had a full display of the Bakugan Battle Brawlers. Saturday, the display was almost bare. Apparently the craze is sweeping the nation. According to a press release from the toy’s maker Spin Master Ltd.:

    “Sales of the hit game are spiking by over 400% a week across the country, prompting retailers to double orders and toy company Spin Master Ltd to airfreight more product in fast. In response to the massive popularity, Spin Master is speeding up production on more than 30 million Bakugan to meet this high demand.”

    All this buzz and the Cartoon Network show that features the Bakugan Battle Brawlers has been on less than a month.

    My son was inspired to start his own Bakugan blog. You can click here to read it.

    To see how they work, check out the You Tube video we made: